1. Enhancing Onboarding Experiences for Diverse Users
Role: Staff Content Designer, Digitugi OÜ
Challenge: The onboarding process for consumer and business users lacked clarity and simplicity, resulting in decreased activation rates.
Approach:
- Conducted user research to understand pain points in the onboarding journey.
- Collaborated with cross-functional teams to design intuitive workflows.
- Implemented consistent tone and voice guidelines to improve content clarity.
Outcome:
- Increased user activation by 20%.
- Enhanced overall user satisfaction, with positive feedback from key stakeholders.
2. Building a Scalable Content Design System
Role: Senior Content Designer, King’s College London
Challenge: Inconsistent content standards across 790+ online and blended courses led to usability issues and reduced engagement.
Approach:
- Partnered with UX and product teams to standardize content guidelines.
- Developed reusable UI components for course platforms.
- Conducted iterative testing to refine content based on user feedback.
Outcome:
- Improved user engagement by 30%.
- Created a scalable content system adopted across multiple departments.
3. Redesigning a High-Traffic News Portal
Role: Product Manager Lead, Digitugi OÜ
Challenge: The Tallinn City News Portal struggled with slow load times and an outdated design, impacting user retention.
Approach:
- Conducted performance audits and user interviews to identify key issues.
- Redesigned the portal with a focus on speed optimization and user-friendly navigation.
- Implemented accessibility improvements to align with WCAG standards.
Outcome:
- Increased user retention by 15%.
- Reduced load times by 40%, significantly enhancing the user experience.
4. Launching a Global E-Learning Platform
Role: Product Designer, Univocus
Challenge: Developing a scalable platform to serve 20,000+ users while integrating gamification features to boost engagement.
Approach:
- Conducted focus groups and surveys to understand user needs.
- Designed gamified elements, including interactive quizzes and progress tracking.
- Collaborated with developers to ensure seamless integration.
Outcome:
- Achieved a 25% improvement in engagement metrics.
- Successfully onboarded over 20,000 users within the first year.
